It is advantageous to own a hotel on the main highway because of the full attention that it gets. Even with the vast market, the trucking driving jobs have increased the number of professional drivers and therefore the need to accommodate them. Here are the top ways of ensuring that you attract the professional drivers into your hotel.
To ensure that you are catering for these drivers, you should have a 24-hour reception. It is crucial to have a schedule of employees who will operate during certain times to ensure that the professional drivers are well catered for even if they’re waking up early.
Having special daytime rates can make your hotel to be a favorite among the long-distance truck drivers. In an instance whereby the driver does not take so many hours in the bed such as spending some hours in a day, then it is essential to offer them the special prices.
Having a continental breakfast can ensure that you have several guests in your hotel. When you do not have sufficient staff it is crucial to come up with an alternative such as issuing the key to the small pantry so that they can get the microwave, toaster and several other services.
You should invest in the parking lot and ensure that it is sufficient enough so as to accommodate multiple trucks. After coming up with the primary ways of attracting professional drivers, you should ensure that you have an advertising plan in place. It is advisable to be creative on your marketing and advertising ideas so that a vast number of drivers gets to know of your business and services and below are some of the best ways to do it.
You will always be sure of reaching your target market of the professional drivers when you use the radio advertisement. It is common for the truck drivers to listen to the radio while driving and booking for the late night and first morning sessions can ensure that you save money on advertising because it is less expensive.
You can get a full number of professional drivers when you identify the leading trucking companies and partner with them and also have a targeted place to market such as the rest stops. The drivers will always want dedicated customer care and therefore the need to train your staff so as to offer the perfect service.
When you have already completed your marketing and advertisement plans, you should embark on delivering the best service to the drivers because of the nature of job which can be stressing. Offering the special discounts and partnering with most of the trucking companies will ensure that you attract this kind of clients.